Sales, service and social impact are just some of the ways brands have been helping India’s rural consumers get through the pandemic. LinEngage’s Sriharsh Grandhe looks at the steps businesses have been taking to mitigate the effects of COVID-19. 

Why it matters

During difficult times like the pandemic, brands can stay relevant to consumers with thoughtful initiatives to help them navigate the health crisis and improve access to key goods and services while also having a lasting social impact.

Takeaways

• A lubricant brand ensured safe transportation for people who had to travel, through a cab sanitisation initiative....