How brands can tap the immense potential of esports | WARC | The Feed

Brands should consider investing in esports for its untapped potential, says EVOS Esports’ Allan Phang, because they will be targeting the next generation of consumers.

Why it matters

With 1.5 billion people in APAC tuning to esports, these competitive gaming events are an untapped market and represent huge potential for brands.

Takeaways