Brands should consider investing in esports for its untapped potential, says EVOS Esports’ Allan Phang, because they will be targeting the next generation of consumers.

Why it matters

With 1.5 billion people in APAC tuning to esports, these competitive gaming events are an untapped market and represent huge potential for brands.

Takeaways

• Esports is not just gaming; it is competitive and very popular with Gen Z and millennials.
• Global esports events in New York, Shanghai and Kuala Lumpur dangle prize money of over US$30m.
• Before sponsoring esports, brands must understand that it has different genres and, therefore, audiences....