You didn’t return any results. Please clear your filters.
Any brand looking to scale up in Asia needs to understand the trends impacting consumers and to respond accordingly, says Preeti Mascarenhas, chief strategy officer at Dentsu Singapore.
Why it matters
It’s a brave new world, a focus on sustainability, diversity, new technology and new measures are considerations when it comes to scaling up brands in Asian cultures.
Send colleagues a link to this content.
To send to more than one recipient, put a comma between email addresses.