Home
The Feed
Your selections:
How brands can scale up in Asia | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
25 April 2022
How brands can scale up in Asia
Incubators, start-ups, entrepreneurship
Brand growth
Managing the marketing function
Any brand looking to scale up in Asia needs to understand the trends impacting consumers and to respond accordingly, says Preeti Mascarenhas, chief strategy officer at Dentsu Singapore.
Why it matters
It’s a brave new world, a focus on sustainability, diversity, new technology and new measures are considerations when it comes to scaling up brands in Asian cultures.
Takeaways
- Sustainability has become a key consideration while scaling up, as brands need to go beyond media KPIs and look at social impact KPIs.
- Balancing short-term growth KPIs with long-term growth KPIs while building empathy through emotional intelligence becomes a key component...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content