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How brands can scale up in Asia
25 April 2022
How brands can scale up in Asia
Incubators, start-ups, entrepreneurship Brand growth Managing the marketing function

Any brand looking to scale up in Asia needs to understand the trends impacting consumers and to respond accordingly, says Preeti Mascarenhas, chief strategy officer at Dentsu Singapore.

Why it matters

It’s a brave new world, a focus on sustainability, diversity, new technology and new measures are considerations when it comes to scaling up brands in Asian cultures.

Takeaways

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