Home
The Feed
Your selections:
How brands can benefit from Brazil's 'cancel culture' | WARC | The Feed
You didn’t return any results. Please clear your filters.

03 October 2022
How brands can benefit from Brazil's 'cancel culture'
Brand purpose
Environmental & social issues
Social media audiences
Even though “cancel culture” is particularly potent in Brazil, a population with 150 million social network users, it’s possible for brands to turn it into a benefit, according to members of the Talent Marcel Planning Team.
Why it matters
Because of Brazil’s high social media usage and also because of its political polarization, brands are very likely to find themselves in the crosshairs of cancel culture, making knowing how to navigate difficult environments a critical skill.
Takeaways
Email this content