How brands can avoid the ‘useless data’ trap | WARC | The Feed
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How brands can avoid the ‘useless data’ trap
Some types of data are acutely under-utilised, writes Amy Wright, Director of Client Strategy at Automated Creative, who argues that creative trigger data can help translate impressions into intelligence.
Why it matters
With brands now navigating a sea of data every day, one size doesn’t fit all when it comes to generating useful insights. Creative data offers untapped potential.
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