Behavioural science can be powerful in many parts of healthcare, including for instance, dramatically increasing one-time behaviours for both patients and healthcare practitioners (HCPs) through the use of defaults.

Why it matters

Boosting one-time behaviours can lead to better health outcomes; a recent review of 308 behaviour-change interventions across 100 studies showed a typical median impact of 50%.

Takeaways

• According to a study conducted by the University of Pennsylvania’s Penn Nudge Unit, when all HCPs had to do to book a patient in for a vaccination was accept a highlighted option, vaccinations increased from 28% to 36%.
• One major barrier...