A small sign language school in Costa Rica had a limited advertising budget, but that didn’t mean it was constrained in making an impact for the country’s hearing-impaired population – in fact, quite the opposite.

The background 

Alongside agency partner PHD Costa Rica, InLesco collaborated with some of the country’s biggest brands to launch the first TV commercial break in sign language and top the WARC Media 100 for 2023.

Alan Vainrub, CEO of PHD Latin America, emphasized the importance of creativity, collaboration and teamwork in creating a stand-out media campaign that made a hugely positive impact for InLesco.

“We...