Heyday, a brand creation platform, is looking to build a "next-generation" consumer packaged goods (CPG) firm by building a curated portfolio that taps the power of Amazon as an e-commerce “launchpad”.

Why it matters

Consumer packaged goods is an industry full of established manufacturers with deep pockets and big-name brands. But as shoppers acquire more products online, there is an opportunity for smaller players that are closely attuned to evolving shopper wants and needs, as well as new technologies.