Just 13% of Singaporeans have used a 'buy now, pay later' (BNPL) service and one in two (48%) say they have not used one and aren't considering one in the future, according to a survey from YouGov. The service allows customers to pay for their purchases in instalments, without the use of a credit card and at a 0% interest rate.

Why it matters

'Buy now, pay later' has proven of increasing interestto brands and retailers as it can act as a promotion to activate sales without damaging brand perception or profit margins. Growth has been visible in...