Half of over 55s in Southeast Asia are gamers | WARC | The Feed

Half of Southeast Asians who are older than 55 play video or mobile games, according to data from YouGov.

Why it matters

Brands need to remember that it is not just young men who are gamers – the channel can be used to engage a diverse audience. Instead, marketers should focus on tailoring their approach according to the game and audience.

Takeaways