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Half of B2B marketers in APAC lack an ROI target | WARC | The Feed

Half of B2B marketers in APAC lack an ROI target
12 May 2021
Half of B2B marketers in APAC lack an ROI target
Marketing to B2B audiences Measuring ROI Asia (general region)

B2B marketers in Asia Pacific are investing more but half of those surveyed said they have no ROI or benchmark target to judge their performance, according to research from B2B Marketing Leaders Forum, Insights Exchange and Adobe.

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