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Half of B2B marketers in APAC lack an ROI target | WARC | The Feed
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12 May 2021
Half of B2B marketers in APAC lack an ROI target
Marketing to B2B audiences
Measuring ROI
Asia (general region)
B2B marketers in Asia Pacific are investing more but half of those surveyed said they have no ROI or benchmark target to judge their performance, according to research from B2B Marketing Leaders Forum, Insights Exchange and Adobe.
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