B2B marketers in Asia Pacific are investing more but half of those surveyed said they have no ROI or benchmark target to judge their performance, according to research from B2B Marketing Leaders Forum, Insights Exchange and Adobe.

Why it matters

The coronavirus pandemic caused widespread disruption for B2B marketers, but challenges around measuring and delivering a return on investment remain. B2B marketers are also experimenting with new channels like audio, so understanding the impact on KPIs should be a focus as investment increases.

Takeaways

• Even among those with a target, measuring ROI and attribution is the most common...