Growth in Twitch audience slows | WARC | The Feed

Twitch has seen strong growth since the coronavirus pandemic began but this has slowed in recent months, according to the latest data from TwitchTracker.

Why it matters

Gaming has become more of a priority for many brands in the last year, particularly as Gen Z and millennial audiences spend more time gaming than using social media. Snack brands Pringles and Butterfinger have both seen success using Twitch to engage their audience, though this latest data suggest some of the platform's pandemic-related growth has eased.

Takeaways