Marketing teams are expanding and this trend accelerated to a new high in January 2022, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Why it matters

The pandemic has disrupted working patterns and new digital behaviours have required many teams to refocus and adapt – 62% of marketers say they're restructuring their team in response to the opportunity for brand building as part of e-commerce's growth.

The quickest growth is visible in the Americas, suggesting 'The Great Resignation' has also been affecting marketing teams. Accelerated staffing growth is also visible in Asia Pacific and...