Growth in marketing staff accelerates to new high in 2022 | WARC | The Feed

Marketing teams are expanding and this trend accelerated to a new high in January 2022, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Why it matters

The pandemic has disrupted working patterns and new digital behaviours have required many teams to refocus and adapt – 62% of marketers say they're restructuring their team in response to the opportunity for brand building as part of e-commerce's growth.