India’s expanding e-commerce scene has had a profound impact on consumer buying habits in recent years and allowed various business models to flourish, but brands must do more to drive engagement and retention to continue the strong growth.

Why it matters

The e-commerce boom in India has allowed both the luxury and quick delivery segments to increase their reach and accessibility. For example, Zepto is a 10-minute delivery app that has a strong footprint in 10 cities because it knows what its customers want and added to their choices, creating new purchasing habits. 

But both luxury and quick delivery business...