A family-run business in Thailand underwent a transformation during COVID-19 to become a global success with its face masks and a top-seller on Amazon.

Why it matters

Even amid the disruptions caused by a global pandemic, businesses can still achieve success if they are willing to innovate by leveraging e-commerce and/or creating new products and services.

Takeaways

• To transform a business, whether big or small or just starting, you first have to recognise you have a problem.
• The challenge Supara faced was that it was doing things similarly to other brands and with little innovation.
• Transformation may mean creating innovative...