While some e-commerce sites may just list products and prices, consumer electronics company Lenovo’s strategy is to meet customer pain points by offering the right solutions and giving customers a platform to connect with their peers.

Why it matters

The recent trends in e-commerce have highlighted the importance of customer centricity and Lenovo’s strategy is to serve the needs of its customers, as well as be their business partners, by delivering an omnichannel experience that integrates its exclusive stores to become part of the Lenovo.com journey.

Takeaways

• Lenovo aims to be a destination for small- and medium-sized businesses as these...