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Going beyond products and prices: Lenovo’s e-commerce strategy | WARC | The Feed

Going beyond products and prices: Lenovo’s e-commerce strategy
14 December 2021
Going beyond products and prices: Lenovo’s e-commerce strategy
E-commerce & mobile retail Customer centricity Customer experience

While some e-commerce sites may just list products and prices, consumer electronics company Lenovo’s strategy is to meet customer pain points by offering the right solutions and giving customers a platform to connect with their peers.

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