The recent history of gaming has produced a slate of surprises: first, that gamers aren’t who we thought they were; second, games aren’t what we think they are – this changes how brands should think about them.
Games are coming to resemble a physical space, like a theme park, says a new report by GP Bullhound, a VC firm. Its insight is that many of the opportunities lie in thinking about certain games as quasi-physical social spaces that brands can be involved in maintaining and improving.
Games are likely to merge physical and online worlds with in-game functions, while serving a similar function to an online presence today.
New revenue streams will emerge for game developers.
Games are not finished and, like any other piece of software, will require continual updates and features to attract and retain players.