Gaming: A marketer’s primer | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Gaming: A marketer’s primer
A new marketer’s primer on gaming analyses the following key areas – the landscape; motivation; culture and reach; gamer archetypes; emerging trends; opportunities for brands; and the dangers and pitfalls within gaming.
Gaming is “the biggest niche brands can’t afford to miss”, according to author Oliver Feldwick, head of innovation at The&Partnership.
Why it matters
While marketers are distracted by the hype surrounding emerging and speculative tech such as NFTs and the metaverse, they’re missing the opportunities in gaming, a genre that is sizeable, important and happening right now. Thirty-five percent of the planet are ‘gamers’ and 42% of Americans...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content