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22 February 2023
Gaming: A marketer’s primer
Gamers
Gaming hardware & software
In-game advertising
A new marketer’s primer on gaming analyses the following key areas – the landscape; motivation; culture and reach; gamer archetypes; emerging trends; opportunities for brands; and the dangers and pitfalls within gaming.
Gaming is “the biggest niche brands can’t afford to miss”, according to author Oliver Feldwick, head of innovation at The&Partnership.
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