Brands should think about the importance of predictability, diversification, shopper entertainment and the “metaverse” as they plan for 2023, according to a study by trends and forecasting firm WGSN.

Carla Buzasi, president/CEO of WGSN, discussed some highlights from its “Future Consumer 2023” analysis during a session at Lions Live, an online conference held by LIONS. (WGSN and LIONS are sister brands of WARC.)

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