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Four growth opportunities for agencies
22 February 2021
Four growth opportunities for agencies
Artificial Intelligence (AI) Data management E-commerce & mobile retail

Automation, data and e-commerce are among the main growth opportunities for agencies, according to a study commissioned by the 4A’s, the trade body, and Google, the tech giant.

Why it matters

Marketing budgets are under pressure due to COVID-19, but clients also require their agency partners to adapt in line with rapidly-evolving consumer behaviours.

The takeaways

The 4A’s/Google study was produced by Forrester Consulting, based on 600+ interviews with agency- and client-side executives. And it suggested the potential growth drivers are:

  1. Automation:Thirty-five percent of brands believe automation can enhance their transformation efforts, but only 14% think they are currently...

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