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06 April 2022
Finding the balance between automation and the human touch
Data protection & privacyDigital media planning & buyingData-driven targeting
Automation plays an important role in effective marketing, but finding the right balance between technology and a human touch is both possible and integral for highly effective campaigns.
Discussions around data privacy are impacting the ways in which brands and marketers are balancing the use of automation more generally, according to Amina Begum, director of strategic projects and products at adtech company Xandr.