The initial response of consumers to the various crises the world faces has been one of prudence, according to global research by Kantar.

Why it matters

After two years of COVID-induced disruption, war in Ukraine is accelerating supply problems and helping fuel a cost-of-living crisis – all this as the climate crisis continues to loom. These are alarming times, where a minority already describe difficulty in affording food. While most people around the world report they are coping now and expect to adapt as necessary in the months ahead, the situation could yet develop in unexpected ways depending on how...