Facebook's strong advertising growth in a year of wider ad market struggle means the company now accounts for well over a quarter (27.7%) of global online advertising spend, according to a WARC Data analysis of the company's latest reports.

Why it matters

Facebook added that advertising revenue has been helped by the growth in e-commerce, as brands start experimenting with new features like Facebook Shops. However, Apple's planned changes to IDFA this year are expected to challenge the company's ad targeting capabilities.

Takeaways

• Facebook takes an almost one-third (30.9%) share in Europe while this falls to one-fifth (20.5%) in Asia...