Facebook takes 28 cents in every online ad dollar | WARC | The Feed

Facebook's strong advertising growth in a year of wider ad market struggle means the company now accounts for well over a quarter (27.7%) of global online advertising spend, according to a WARC Data analysis of the company's latest reports.

Why it matters

Facebook added that advertising revenue has been helped by the growth in e-commerce, as brands start experimenting with new features like Facebook Shops. However, Apple's planned changes to IDFA this year are expected to challenge the company's ad targeting capabilities.

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