When it comes to green mobility in India, one creative agency in the country believes the “rEVolution” cannot rely on product development or infrastructure alone – it also needs the right framing.

Why it matters

Despite challenges in the form of nascent battery technology, lack of a charging infrastructure, range anxiety and product safety, electric vehicles offer potentially lucrative opportunities from a financial, skills training, service and traffic management standpoint.

Takeaways

• The lower carbon footprint of EVs is being offset by mining battery waste, which has the effect of increasing coal consumption to produce electricity.
• Businesses with a logistics...