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Event mix reengineered for a hybrid future
23 September 2021
Event mix reengineered for a hybrid future
Marketing to B2B audiences Event marketing

COVID-19 has placed hybrid events on the same level as physical and digital events, and marketers will have to choose when it is right or wrong to use them.

Why it matters

Post-pandemic, marketers must come up with different strategies for holding virtual events in order to engage digital audiences who want to be engaged and not feel like they are an afterthought.

Takeaways

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