COVID-19 has placed hybrid events on the same level as physical and digital events, and marketers will have to choose when it is right or wrong to use them.

Why it matters

Post-pandemic, marketers must come up with different strategies for holding virtual events in order to engage digital audiences who want to be engaged and not feel like they are an afterthought.

Takeaways

• Engagement is key for brands that want to avoid the dreaded “digital fatigue” from too many virtual marketing events.
• Only 24% of marketing execs plan a brand new strategy for hybrid events, making it an area...