Esports sponsorship revenue is expected to top $600m this year, though some brands remain unconvinced of gaming's potential.

These are just some of the findings from WARC Data's latest analysis report, Global Ad Trends: COVID-19 One Year On.

Why it matters

Engaged audiences, rising consumption and cancelled traditional sports have made esports an attractive channel for brands over the last 12 months. However, a third (35%) of brands say gaming and esports is not an area of greater focus in 2021, suggesting a potential missed opportunity for some.

Takeaways

• Esports sponsorship is forecast to grow 11.6% this year...