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E-wallet target: Indonesia’s digitally-savvy Gen Z | WARC | The Feed

E-wallet target: Indonesia’s digitally-savvy Gen Z
07 September 2022
E-wallet target: Indonesia’s digitally-savvy Gen Z
Marketing to Gen Z Indonesia Strategy

More than a third of Indonesian Gen Zers have installed an e-wallet application on their mobile phone, but advertisers and marketers need to understand who exactly are the main users among this new generation of spenders and what are the channels they prefer. 

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