More than a third of Indonesian Gen Zers have installed an e-wallet application on their mobile phone, but advertisers and marketers need to understand who exactly are the main users among this new generation of spenders and what are the channels they prefer. 

Why it matters

Gen Z e-wallet users are not that different from other e-wallet consumers – they are hyper digital-savvy and enjoy frictionless shopping and financial experiences. Companies must make them keep coming back by exciting them with value-exchange so as to form a virtuous cycle and ecosystem.

Takeaways

• Changing payment habits and attitudes among Gen Z...