Digital services usage continues to beat pre-Covid levels | WARC | The Feed
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Digital services usage continues to beat pre-Covid levels
Consumers in the US are still using a variety of digital services – from e-commerce to food delivery and subscription fitness platforms – at higher rates than before the Covid-19 pandemic, according to the Consumer Technology Association (CTA).
Why it matters
Consumer technology is an increasingly broad category that spans a diverse slate of hardware and services. While new gadgets and appliances often generate the most buzz, digital services – from video streaming and gaming to online exercise classes – have an increasingly pivotal role in people’s lives.
Takeaways
The CTA’s data, presented at CES 2023, indicated that digital services...
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