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India’s advertising sector is set to beat its pre-pandemic 2019 peak of $10bn in revenues in 2022 according to a report from the Confederation of Indian Industry and BCG.
Why it matters
The shape of India’s ad industry is changing, as the chart shows, where print had been ahead of digital up to 2019, the pandemic drove dollars onto digital. Since then, digital has continued to grow.
The fuller picture
Sourced from CII, BCG. Image CII, BCG
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