The marketing industry has a well-documented skill shortage, and with required skill sets rapidly evolving against a backdrop of crisis, brands need to rethink how they engage with talent.

According to Jackie Stevenson, founding partner and global CEO at creative agency Brooklyn Brothers, emerging societal, global and economic forces have multiplied factors, such that who, why, when and how talent works for businesses is one of the most pressing issues affecting all leaders across all sectors.

Why it matters

Today’s marketing talent is reassessing the role of work, and so places of work must similarly reassess all aspects of its...