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Data visualisation: The art and science behind making data tangible
25 November 2021
Data visualisation: The art and science behind making data tangible
Data analysis Data management

Plenty of data is available but it has to be tangible to be useful and that means more than just having a dashboard, says global marketing consultancy R3’s Penelope Siraj.

Why it matters

Raw data is unorganised and has to be contextualised; to make it useful, digital practitioners have to mould it by thinking visually and understanding who the target audience is.

Takeaways

  • Digital practitioners must blend digital channels, data and insights to make them tangible.
  • Data has to be contextualised so that the human brain can process the information more easily.
  • Look at data beyond bar charts because demographic...

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