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30 April 2021
CTV’s share of online video impressions has quadrupled since 2016
Online video planning & buyingTV & Connected TV planning & buyingAsia (general region)
Connected TV’s (CTV) share of online video impressions has reached 40%, quadrupling since 2016 (when it was recorded at 8%) and more than doubling since 2017 (17%), according to the latest data from TV advertising platform Innovid.
Why it matters
Mobile devices still attract the majority of online video impressions, at 43%. However, their share has been static since 2016, unlike that of connected TV, which has increased steadily to reach 40% in 2020.