Corporate India and going green: Time to take a stand | WARC | The Feed
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Corporate India and going green: Time to take a stand
What is the business case for sustainability and how serious is corporate India about sustainability?
Why it matters
Consumers believe that brands should take responsibility for improving the world and they can be enablers for positive action by acting, not talking, and becoming big picture brands that promote the circular economy as opposed to take, make and dispose.
Takeaways
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