What is the business case for sustainability and how serious is corporate India about sustainability?

Why it matters

Consumers believe that brands should take responsibility for improving the world and they can be enablers for positive action by acting, not talking, and becoming big picture brands that promote the circular economy as opposed to take, make and dispose.

Takeaways

• Most consumers don’t feel that being green is their responsibility but that it is up to businesses or producers.
• Challenges businesses face when taking sustainability seriously are the right start, mistakes to avoid and not working in silos.
• Brand...