Conversational fluidity aids creative effectiveness | WARC | The Feed
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Daily effectiveness insights, curated by WARC’s editors.
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Conversational fluidity aids creative effectiveness
The most creatively effective digital ads in Southeast Asia crafted creatives for different digital platforms and transformed conversations through reframed perspectives.
Why it matters
Creative quality is the single largest driver of advertising profitability that a marketer can influence and an effective ad will measure the capacity of the creative to hold attention and land the brand message.
Takeaways
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