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14 July 2022
Conversational fluidity aids creative effectiveness
Creativity & effectivenessDigital media planning & buyingAsia (general region)
The most creatively effective digital ads in Southeast Asia crafted creatives for different digital platforms and transformed conversations through reframed perspectives.
Why it matters
Creative quality is the single largest driver of advertising profitability that a marketer can influence and an effective ad will measure the capacity of the creative to hold attention and land the brand message.