The most creatively effective digital ads in Southeast Asia crafted creatives for different digital platforms and transformed conversations through reframed perspectives.

Why it matters

Creative quality is the single largest driver of advertising profitability that a marketer can influence and an effective ad will measure the capacity of the creative to hold attention and land the brand message.

Takeaways

• Brands can grasp the power of digital content in influencing consumers’ mindset and spending behaviour.
• Brand messages and signature must be conceptualised in a unique and versatile way to penetrate screens, regardless of the platform.
• The transition of product communication from...