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Conversational commerce increases the likelihood of social media sales | WARC | The Feed

Conversational commerce increases the likelihood of social media sales
09 December 2021
Conversational commerce increases the likelihood of social media sales
Purchase behaviour Shopper research & insight E-commerce & mobile retail

Consumers are 30% more likely to buy on social media if they have participated in ‘conversational commerce’ and interacted with brands on messaging apps.

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