Home The Feed
Your selections:

Conversational commerce increases the likelihood of social media sales | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

Conversational commerce increases the likelihood of social media sales
09 December 2021
Conversational commerce increases the likelihood of social media sales
Purchase behaviour Shopper research & insight E-commerce & mobile retail

Consumers are 30% more likely to buy on social media if they have participated in ‘conversational commerce’ and interacted with brands on messaging apps.

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in