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Consumers want diversity in digital ads, but brands have work to do | WARC | The Feed

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Daily effectiveness insights, curated by WARC’s editors.

Consumers want diversity in digital ads, but brands have work to do
19 April 2021
Consumers want diversity in digital ads, but brands have work to do
Attitudes to advertising Consumer sentiment Diversity & portrayal in advertising

In digital, as in other channels, ads are rife with under-representation of certain groups, and also filled with stereotypes, such as portraying older people as frail, according to quantitative and qualitative research from Facebook. 

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