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Consumers want diversity in digital ads, but brands have work to do | WARC | The Feed
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19 April 2021
Consumers want diversity in digital ads, but brands have work to do
Attitudes to advertising
Consumer sentiment
Diversity & portrayal in advertising
In digital, as in other channels, ads are rife with under-representation of certain groups, and also filled with stereotypes, such as portraying older people as frail, according to quantitative and qualitative research from Facebook.
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