Consumers are expecting to spend more on food and drink this festive holiday season but less on gifts, home goods, furnishings and travel, according to data from Kantar.

Why it matters

Consumer uncertainty and a post-COVID future are potentially weighing on spending this year. For example, while some consumers want this year to be bigger and brighter than 2020's largely muted affair, others want a simpler time at home. Consumer spending this festive holiday season will also be affected by wider trends, such as the growth in e-commerce – a third (35%) of consumers say they prefer to shop for...