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Consumers prefer online to in-store for product discovery
18 October 2021
Consumers prefer online to in-store for product discovery
Consumer sentiment Purchase behaviour E-commerce & mobile retail

Consumers prefer discovering new products online than in-store, according to data from customer experience company Bazaarvoice.

Why it matters

As e-commerce has grown rapidly, in-store retail has been challenged and may need to have a purpose beyond shopping in order to connect with customers. Using the physical space for social content and experiences could be one successful strategy, particularly as consumers currently find browsing and discovering more enjoyable when online.

Takeaways

  • Nearly two-thirds (64%) of consumers say they find it easier to browse and discover new items online, compared to just one-third (32%) who say they find it easier when...

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