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20 April 2022
Conagra “targeted” price rises to battle inflation
Money & financeMarketing in a recessionPricing strategy
Conagra Brands, the food company, has implemented “targeted” price rises that focus on specific categories as it seeks to tackle the challenges posed by rising inflation.
Why it matters
As the cost of living rises, marketers and consumers need to make difficult choices about how to spend their money. Firms in the consumer packaged goods industry may have to increase their prices, but must take a nuanced approach based on deep consumer and category insight.