Home The Feed
Your selections:

CMOs can drive responsible media investment | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

CMOs can drive responsible media investment
25 May 2021
CMOs can drive responsible media investment
Brand purpose Managing the marketing function Brand safety

CMOs must no longer use investments to achieve short-term profits but should spend budgets with an eye toward restoring a healthy media ecosystem, a new GroupM report suggests.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in