Clubhouse hype dissipates as downloads and ranking recede | WARC | The Feed
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Clubhouse hype dissipates as downloads and ranking recede
Social audio app Clubhouse has seen downloads and its App Store ranking collapse following a surge in popularity in February this year, according to data from mobile analytics company Sensor Tower.
Why it matters
Clubhouse burst onto the scene earlier this year, with audiences and brands looking to participate. While social audio presents new opportunities, the channel is expected to get more competitive as major social platforms like Facebook and Twitter launch copycat social audio features.
Takeaways
- Global downloads of the invite-only app surged to 9.6m in February 2021, but have since dropped to just 0.9m in April....
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