Cinema advertising remains below pre-pandemic levels, but recovers in China | WARC | The Feed
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Cinema advertising remains below pre-pandemic levels, but recovers in China
The reluctant return of moviegoers to theatres has kept cinema advertising investment below the levels seen prior to the pandemic, though Chinese cinema advertising has recovered to a new high. This is according to WARC Data's latest Global Ad Trends report, which focuses on the IRL ('in real life') ad economy.
Why it matters
“Brands are preparing for a future dominated by virtual interactions in the metaverse. However, it’s vital that marketers do not neglect those all-important physical moments between our digital experiences,” says Alex Brownsell, head of content, WARC Media.
A major cause of cinema's slow recovery...
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