Home The Feed
Your selections:

China Nike's redeemer as marketing spend is cut drastically | WARC | The Feed

The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

China Nike's redeemer as marketing spend is cut drastically
22 March 2021
China Nike's redeemer as marketing spend is cut drastically
E-commerce & mobile retail Sportswear Global

Nike has seen its revenue return to growth following the initial impact of the coronavirus pandemic but the company's marketing spend remains in double-digit decline, according to an analysis of the latest company reports.

Why it matters

Revenue from China and from digital sales saw the quickest growth in the company's latest financial period, while marketing spend has not recovered from the coronavirus pandemic. An emphasis on data-driven marketing and digital transformation is key for Nike, with the brand's membership programme being used to boost customer retention and loyalty.

Takeaways

  • Supply chain issues caused revenue in the company's...

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in