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Changing luxury sensibilities require changed marketing | WARC | The Feed

Changing luxury sensibilities require changed marketing
30 March 2023
Changing luxury sensibilities require changed marketing
Gen Z lifestyles & attitudes Luxury brands Consumer sentiment

Consumer priorities, values and motivations have shifted post-pandemic, impacting luxury sensibilities – and top-end brands need to respond accordingly. The WARC Guide to luxury marketing in an era of change provides a summary of new thinking and best practice in this area.

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