Canadian survey of BIPOC marketing professionals shows gaps in workplace experience | WARC | The Feed
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Canadian survey of BIPOC marketing professionals shows gaps in workplace experience
The workplace experience of BIPOC (Black, Indigenous and People of Colour) individuals in the marketing industry in Canada is less than optimal, with most experiencing microaggressions, and lacking mentors and access to the top rungs on the corporate ladder, according to a new survey from POCAM (People of Colour in Advertising and Marketing).
Why it matters
Systemic racism needs to be dealt with as a moral issue, but also as a business one, as marketers and agencies need to further support BIPOC talent to effectively reach the increasingly diverse Canadian marketplace.
- BIPOC individuals in creative industries in Canada are...
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