BVOD takes a 6% share of TV advertising in Europe | WARC | The Feed

Broadcaster video-on-demand (BVOD) accounts for just 6.0% of TV advertising revenue across 13 of Europe's largest broadcasters, according to data from Ampere Analysis and the European Audiovisual Observatory.

Why it matters

Linear TV advertising is eroding and online investment is growing rapidly as audiences shift, but the significance of video-on-demand advertising varies across Europe.