BVOD takes a 6% share of TV advertising in Europe | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC's editors.
You didn’t return any results. Please clear your filters.

BVOD takes a 6% share of TV advertising in Europe
Broadcaster video-on-demand (BVOD) accounts for just 6.0% of TV advertising revenue across 13 of Europe's largest broadcasters, according to data from Ampere Analysis and the European Audiovisual Observatory.
Why it matters
Linear TV advertising is eroding and online investment is growing rapidly as audiences shift, but the significance of video-on-demand advertising varies across Europe.
This content is for subscribers only.
Sign in or book a demo to continue reading. WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content