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BVOD takes a 6% share of TV advertising in Europe
12 May 2021
BVOD takes a 6% share of TV advertising in Europe
Video on demand TV & Connected TV planning & buying Europe (general region)

Broadcaster video-on-demand (BVOD) accounts for just 6.0% of TV advertising revenue across 13 of Europe's largest broadcasters, according to data from Ampere Analysis and the European Audiovisual Observatory.

Why it matters

Linear TV advertising is eroding and online investment is growing rapidly as audiences shift, but the significance of video-on-demand advertising varies across Europe.

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