As media and marketing faces its own role in perpetuating systemic racism, prominent players, including SHE Media, have built ad marketplaces consisting of publishers from minority communities.

Why it matters

Brands have the desire and need to support these publishers and their audiences, and the emergence of marketplaces built around these sites allows them to do this at scale.

Takeaways

• Because these networks take advantage of scale, brands who market on them don’t sacrifice a percentage point of data science, or reduced efficiency in reaching a target consumer; brands including Moen, Michelin and U by Kotex have embraced...