Buying ads with under-represented publishers – at scale – lets marketers vote their values | WARC | The Feed
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Buying ads with under-represented publishers – at scale – lets marketers vote their values
As media and marketing faces its own role in perpetuating systemic racism, prominent players, including SHE Media, have built ad marketplaces consisting of publishers from minority communities.
Why it matters
Brands have the desire and need to support these publishers and their audiences, and the emergence of marketplaces built around these sites allows them to do this at scale.
Takeaways
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