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18 January 2023
Building your brand in alignment with the new data landscape
Data-driven marketingUsing customer dataStrategy
As the open internet and data interpretation are reshaped, brand building has to be aligned with the changes or brand equity will be lost.
Why it matters
With the internet becoming richer, hyper-personalised and consented, marketers should begin to experiment and build models with new identifiers to get a head start on the methodology of understanding consumers.