Building brand resiliency: Getting the basics right in a downturn | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Building brand resiliency: Getting the basics right in a downturn
In a difficult economic climate, it can be easy to resort to cost cutting. But by focusing on resilience, customer experience and maintaining brand perception, brands can put themselves in the best position to weather the storm.
A product or service’s ability to remain in demand and profitable comes down to its commercial resilience. This, in turn, is driven by a brand’s strength, write Smyle’s Dax Callner and Amanda Alexander in a new article for WARC.
Why it matters
In the headwinds of high inflation and the possibility of recession, building a strong brand should be an absolute priority –...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content