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07 October 2022
Brazil: young, urban, social and looking to pay in installments
Money & financeDigital paymentsBrazil
The population of Brazil is young and largely urban, has a fondness for social media and an expectation that retailers will offer installment payment options, according to data from WARC, GWI and Santander.
Why it matters
While the idea of a global culture, and especially a global youth culture, is somewhat accurate, deeper data within individual cultures and countries reveals real differences in how consumers behave.